Website, Social Media Marketing, Content Marketing, Marketing Operations - Developed and managed the Social Strategy - Established and managed the Marketing Ops function - Established and managed the Content Marketing function - Managed and marketed the ATTi corporate site. Business Manager for the B2B website which generated $26.5M
Product Marketing, Channel Marketing - P&L responsibility for a $100 M advertising product line including websites and videos - Developed the business case, requirements and subsequently launched the $60 M Local Display product line - Responsible for the delivery of a $500 M advertising product line. Directed the creation and analysis of performance, fulfillment and revenue reports. Worked with multiple sales channels to develop effective offers and consistent product messaging. - Provided business strategy for the development of the YELLOWPAGES.COM Network, contributing business and product requirements for deals with Yahoo!, AOL, MSN and other sites.
Product Marketing - Developed the advertiser strategy for YELLOWPAGES.COM, developed the associated businesses cases and managed the $300M product line. - Developed the business case, business requirements and subsequently launched the$40M Video Profile product across multiple channels. - Developed the business case and managed the launch of a new B2B website. Over $2M leads generated within 6 months.
Product Management - Responsible for the strategy formulation, pricing, revenue attainment, product configuration, procurement, financial analysis, competitive analysis and market planning for ad products - SBC's core team member in the M&A that resulted in the formation of YELLOWPAGES.COM
Content Marketing, SEO, Website, Database Marketing, Lead Nurturing - Business Manager for adsolutions.yp.com - Responsible for Marketing Communications strategy - Responsible for Content Marketing strategy